I’m a product designer with 15 years of experience creating thoughtful, user centered digital products. In recent years, my focus has been on developing scalable design systems that balance structure with creativity and improve collaboration across teams.

My process combines hands on design with research and testing to elevate UI and connect every detail back to user insight. I work closely with brand, product, and engineering teams, leading by example to deliver adaptive and emotionally engaging experiences. I’m currently exploring how AI can extend these systems to work smarter and more efficiently.