Viatris

Redesigning Viatris’ corporate site to attract and retain audiences

After a corporate merger forming a new global company, Viatris needed a site that moved beyond static corporate pages. We designed a modern brand and editorial platform with a dynamic newsroom, smarter search, and a flexible design system—making content engaging, accessible, and easy to update to support thought leadership and strengthen Viatris’ position as a modern global brand.

Role:

Lead Product Designer

Industry:

Brand & Editorial Platform

Duration:

5 months

Our Tasks

  • Give Viatris a modern, engaging website.

  • Deliver an AI-powered deep search feature to surface stories by keyword, making complex topics easier for younger aides and researchers to navigate.

  • Introduce a newsroom section to keep content fresh and relevant.

  • Provide tools for global, national, and local stories to reach target audiences like think tanks and government aides.

Process / Solutions

  • Audited the existing site IA and content structure to identify usability and engagement gaps

  • Collaborated with policy and content stakeholders to prioritize audience needs

  • Redesigned site architecture and navigation to guide users toward key newsroom resources

  • Developed a new AI-powered search system that scanned full stories, making content faster and easier to discover

  • Created reusable UI modules (news, events, research) for faster content updates

  • Designed responsive layouts and visuals to align with Viatris’ corporate brand

Key Design Features

The redesign enhanced usability with intuitive navigation, tailored search, interactive features, and a scalable, compliant design, aligning with Viatris's vision for a robust design system.

Results/Impact:

The redesign improved site usability and helped Viatris better connect with policymakers and think tank specialists.

  • Improved navigation and content discoverability with new search, tagging, and an interactive state-by-state policy map

  • Increased return visits through clearer calls-to-action and structured content

  • Scalable design system and reusable modules for ongoing policy updates

  • Stronger brand alignment and credibility in newsroom and policy communications

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