Fit Moves Workout App
Degree Deodorant sought to enhance brand exposure and deepen its connection with an active, health-focused audience. The goal was to develop an engaging workout app that not only aligned with the brand’s identity but also provided value to users, fostering loyalty and ultimately driving sales.
Wireframes and Design: Collaborated on UX strategy and wireframes, developed a cohesive design system and logo, designed the UI for all devices, and oversaw the product through development to ensure quality and goal alignment.
Solution: To achieve this, we created the Fit Moves Workout App—a dynamic platform offering customizable fitness challenges and tools to keep users motivated and engaged. As part of the design team, I:
Collaborated on UX goals and wireframes to ensure a seamless, user-friendly experience.
Designed the logo and a cohesive design system to reflect Degree’s brand identity.
Delivered the UI for all devices, overseeing the product through all development stages to ensure quality and alignment with the brand vision.
Key Features: These features were carefully crafted to enhance the user experience, making fitness accessible, motivating, and adaptable to individual needs:
Personalized Challenges: Users can select men’s or women’s challenges tailored to their fitness levels and goals.
Customizable Workouts: Adjust workout durations to fit individual schedules.
Daily Motivation: Receive notifications with tips to keep users inspired.
Progressive Fitness Plans: New 30-day challenges are introduced each month, increasing in difficulty to support ongoing fitness growth.
Progress Tracking: Log and track progress seamlessly through the linked iPhone app.
Outcomes: The Fit Moves Workout App effectively targeted Degree’s active audience, integrating the brand into their daily routines with customizable, motivating features. Initial downloads exceeded expectations, contributing to a 20% boost in sales and solidifying Degree’s position as a trusted partner in fitness. The app fostered repeat engagement and strengthened brand loyalty within its core market.