Designing The Beatles App for Rolling Stone Special Edition

Created an interactive app celebrating the Beatles' career, featuring rich content, audio samples, videos, and exclusive purchase options. It delivers an immersive user experience, balancing storytelling with monetization.

My Role: As the freelance UX/UI designer, I led the design process for the app from concept to completion. I developed wireframes to establish a clear user journey, presented and refined designs with the creative director and stakeholders, and collaborated closely with Rolling Stone developers to ensure a seamless build and an engaging, high-quality user experience.

Methods:

• Designed a seamless and visually engaging user experience by leading the end-to-end design process.

• Focused on maximizing engagement through features that encouraged exploration and interaction, such as integrated audio samples and premium offerings.

• Collaborated closely with editorial, development, and marketing teams to align design with narrative goals and business objectives.

• Outcomes:

  • Enhanced Engagement: Features like track-by-track insights and exclusive media increased user interaction and time spent in the app.

  • Monetization Opportunities: The in-app purchasing flow boosted revenue by providing users with easy access to premium content.

  • Seamless User Experience: Fans experienced an intuitive, engaging platform that deepened their connection to the Beatles’ music and legacy.

  The Beatles app successfully combined immersive storytelling and user-centric design, offering a rich digital experience that celebrated the band’s iconic history while meeting business objectives for Rolling Stone.