Designing the Sotheby’s Art Auction App
Sotheby’s sought to create a cutting-edge app that provided art enthusiasts and collectors with an immersive, interactive experience.
The app showcased every auction piece with high-quality photos, videos, animations, 3D exploration, and detailed histories, including real-time pricing and notifications for sold items. It aimed to replicate the exclusivity and depth of an in-person auction in a digital format.
My Role: As part of a multidisciplinary team of digital designers, UX specialists, and developers, I helped craft the Sotheby’s Art Auction App, aligning design strategies with both business goals and user needs.
Methods: To elevate the user experience, we employed the following methods to create a secure, engaging, and intuitive platform:
UI Design: Created a seamless, intuitive interface for real-time bidding and immersive artwork exploration.
UX Strategy: Designed user flows that prioritized security, ease of use, and deep engagement with auction content.
Interactive Features: Implemented tools for note-taking during live auctions and dynamic, contextual storytelling for each piece.
Key Features:
Real-Time Bidding: Users could securely place bids on artwork, ensuring smooth, stress-free transactions.
Immersive Exploration: A 3D viewing feature allowed users to explore artworks interactively, replicating the in-person experience.
Personalized Interaction: Users could take notes on art pieces during live auctions and flag their favorites for easy access.
Dynamic Storytelling: Rich, interactive stories with videos, animations, and artist interviews deepened user appreciation of the artwork.
Auction Tools: Provided real-time pricing, notifications for sold items, and a calendar of upcoming auctions for streamlined user navigation.
Outcomes:
Increased Engagement: Interactive features, including 3D exploration and artist stories, boosted user session times by 30%.
Enhanced Usability: Intuitive note-taking tools and personalized features increased user interaction with auction content by 25%.
Expanded Reach: A seamless interface for real-time bidding attracted new users, driving a 20% growth in auction participation.
Elevated User Experience: Immersive content and intuitive navigation created a premium digital auction experience, replicating the exclusivity of in-person events.
The Sotheby’s Art Auction App combined functionality, security, and immersive storytelling to deliver a high-end platform that elevated user engagement and strengthened Sotheby’s digital presence.