Video Production and Direction at Men’s Health
At Men’s Health, I played a pivotal role in video production, collaborating with the video team to deliver high-quality, engaging content across fitness, fashion, entertainment, and lifestyle topics.
My contributions spanned concept development, on-set direction, post-production, and the integration of cohesive visual elements to elevate the brand’s storytelling across its app and website.
Lifestyle Video Series:
Produced 3–4 videos per month as part of the Men’s Health lifestyle series.
Collaborated with an illustrator to design cohesive, visually engaging title sequences for all videos, ensuring brand consistency.
Participated on set to oversee production elements, ensuring all necessary footage and creative assets were captured.
Worked on edits to seamlessly incorporate title sequences, lower thirds, and other graphic elements, delivering polished final products.
Body Science Initiative:
Developed a unique "Body Science" section for the magazine website and app, focusing on enhancing user engagement through illustrated animations.
Partnered with animators to create captivating videos that brought complex fitness and health topics to life.
Delivered videos that combined scientific accuracy with visual appeal, enriching the user experience and driving traffic to the platform.
Outcomes:
Increased Engagement: Videos consistently attracted high user interaction, with the Body Science section alone driving a measurable increase in time spent on the app and website.
Enhanced Brand Identity: Cohesive title sequences and polished visual elements strengthened the brand’s aesthetic and professional image across platforms.
Expanded Content Reach: The app and website gained recognition for their dynamic video offerings, attracting new users and retaining existing ones through fresh, engaging content.
Cross-Platform Integration: Videos successfully bridged content across Men’s Health’s app, website, and magazine, creating a unified user experience.
Through innovative video direction and close collaboration with the creative team, I contributed to Men’s Health’s growth as a leader in fitness and lifestyle storytelling, delivering compelling video content that resonated with its audience.