Redesigning WebMD’s Core Features for Modern Users
I was part of a cross-functional UX/UI team tasked with re-architecting WebMD’s website.
My role involved redesigning key features end-to-end, from ideation to implementation, and presenting solutions to both internal teams and stakeholders. My specific contributions included the redesign of the homepage, quiz experiences, the drug interaction checker, pill identifier, and healthy living sections.
Methods and Approach:
To ensure the redesign aligned with user needs and business goals, I employed the following methods:
Research and Analysis: Conducted competitive and comparative feature analysis, heuristic evaluations, user interviews, and usability testing to identify pain points and opportunities.
Design Process: Developed responsive layouts across four breakpoints, using prototyping, wireframing, and iterative testing to optimize the experience.
Collaboration: Worked in an Agile environment, aligning closely with developers, researchers, and stakeholders to ensure seamless implementation.
Testing: Implemented A/B market testing and rigorous usability evaluations for every feature to refine and validate designs.
Key Features Redesigned:
Homepage: Modernized the layout for clarity and ease of navigation, improving user engagement.
Quiz Experiences: Enhanced interactivity and visual appeal to increase completion rates.
Drug Interaction Checker and Pill Identifier: Simplified user flows to provide quicker, more accurate results.
Healthy Living Section: Revamped content organization and design to encourage ongoing engagement with wellness resources.
Outcomes:
Enhanced Usability: User testing showed significant improvements in navigation efficiency and task success rates across redesigned features.
Increased Engagement: Updates to the homepage and quiz experiences led to measurable boosts in user interaction and time spent on the site.
Responsive Design: Ensured seamless experiences across devices, enhancing accessibility for a diverse user base.
This redesign reinforced WebMD’s position as a leader in health information by delivering a modern, user-centered website that met the evolving needs of its audience.